The page should match how people arrived.
The problem
Search visitors arrive with intent. Social visitors arrive through interruption. A single page can miss both if it does not match the visitor’s state of mind.
What to keep
Keep search pages specific and comparison-ready. Keep social pages clear, fast, and built around the hook that earned attention.
What this changes
The visitor sees the next logical step for their situation, instead of being forced into a generic page.
Try this
Pick one campaign and create two page openings: one for people searching, one for people scrolling.
Further reading
Search Visitors And Social Visitors Need Different Pages is shaped by practical work on how customers notice, trust, compare, delay, choose, and return. The takeaway here is the business action, not the theory behind it.
