Buyers rarely judge price alone.
The problem
If you do not provide context, the buyer may compare your price to the cheapest visible alternative. That comparison may be wrong for the result they want.
What to keep
Keep price near outcome value, risk avoided, time saved, replacement cost, proof, and the cost of the current path.
What this changes
The price has a frame. The buyer can judge it against value instead of guessing from the number alone.
Try this
Add one comparison near price: what the current problem costs, what delay costs, or what a weaker alternative leaves unresolved.
Further reading
Price Needs Something To Be Compared With is shaped by practical work on how customers notice, trust, compare, delay, choose, and return. The takeaway here is the business action, not the theory behind it.
